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On September 20th, youth everywhere staged a massive global strike to awaken the world to the climate crisis. If we have any chance of leaving our kids a livable future, it will not be enough to cheer them on. We need to get in the game. 

Every day, media and marketing companies create messaging that has the power to shape culture. It is our responsibility to be part of the climate solution. 

 At this critical moment, we are appealing to the leaders of these fields to answer the call and support the students striking for their futures.

Across our industry we will be taking a simple, powerful pledge:

 
 

01 WE AGREE:

Global climate change is an urgent threat to humanity.


02 WE PLEDGE:

To contribute significant resources - in talent and media - to awaken the American public and the world to the crisis.


03 WE PROMISE:

To engage our employees in solutions we can adopt today, and to push ourselves and our clients to make immediate plans to get to zero emissions.


 
 

To make this statement, we are bringing together a large and prominent group of leaders in the media, marketing, and consumer space at Advertising Week. 
The following individuals and companies have taken the pledge:

 

JARED BELSKY, CEO, 360i
MARLA KAPLOWITZ, PRESIDENT & CEO, 4A’S
MATT JARVIS, CEO, 72ANDSUNNY
GLENN COLE, FOUNDER & CREATIVE CHAIR, 72ANDSUNNY
JOHN BOILER, FOUNDER & CREATIVE CHAIR, 72ANDSUNNY
EVIN SHUTT, COO, 72ANDSUNNY
BETO FERNANDEZ, CO-FOUNDER, ACTIVISTA
PACO CONDE, CO-FOUNDER, ACTIVISTA
LISA SHERMAN, PRESIDENT & CEO, AD COUNCIL
MATT SCHECKNER, GLOBAL CEO, ADVERTISING WEEK
LANCE PILLERSDORF, VP MARKETING & DEVELOPMENT, ADVERTISING WEEK
MATT MILLER, PRESIDENT & CEO, AICP
ERNESTINE FU, INVESTOR, ALSOP LOUIE PARTNERS
NICOLLE PANGIS, CEO, AMPERSAND
FRANKE RODRIGUEZ, PARTNER & CEO, ANOMALY
CARL JOHNSON, FOUNDING PARTNER & EXECUTIVE CHAIRMAN, ANOMALY
STEVEN MOY, CEO, BARBARIAN
SARAH WATSON, CHAIRMAN & CSO, BARTLE BOGLE HEGARTY NY
GERRY GRAF, FOUNDER & CCO, BARTON F. GRAF
LIZ SILVER, OWNER & EXECUTIVE PRODUCER, BELIEVE MEDIA
DAVID BELL, MANAGING PARTNER, BELWETHER ADVISORS
SHANE BROWN, FOUNDER & CEO, CANOPY
TRISTAN HARRIS, CO-FOUNDER & EXECUTIVE DIRECTOR, CENTER FOR HUMANE TECHNOLOGY
SHAWN RIEGSECKER, FOUNDER & CEO, CENTRO
JON STEINBERG, CEO, CHEDDAR
JOHN DICK, FOUNDER & CEO, CIVIC SCIENCE
DAN WAGNER, FOUNDER & CEO, CIVIS ANALYTICS
JOSE MOLLA, FOUNDER & CCO, THE COMMUNITY
PAMELA DRUCKER MANN, GLOBAL CRO & PRESIDENT U.S. REVENUE, CONDE NAST
DIANNE WILKINS, CEO, CRITICAL MASS
WENDY CLARK, CEO, DDB WORLDWIDE
NICK BRIEN, CEO AMERICAS, DENTSU AEGIS NETWORK
JODI ROBINSON, PRESIDENT NORTH AMERICA, DIGITAS
DAVID DROGA, FOUNDER & CREATIVE CHAIRMAN, DROGA5
LAURA DESMOND, FOUNDER & CEO, EAGLE VISTA PARTNERS
WILL GELNER, CCO, ENGINE
NORM BILOW, FOUNDER & MANAGING DIRECTOR, THE ESCAPE POD GROUP
DAVID FISCHER, CRO, FACEBOOK & CHAIR, AD COUNCIL BOARD
BEN WYSKIDA, CEO, FENTON
DAVID FENTON, FOUNDER & CHAIRMAN, FENTON
JEFFREY GLUECK, CEO, FOURSQUARE
DAVE CLARK, GENERAL MANAGER, FREEWHEEL
NICHOLAS DIES, PARTNER & HEAD OF CLIENT SERVICES, FUNKHAUS
DIANE MCARTER, FOUNDER & PRESIDENT, FURLINED
FREYA WILLIAMS, CEO NORTH AMERICA, FUTERRA
MICHAEL KALISKI, FOUNDER & CEO, GOOD PLANET INNOVATION
MICHAEL HOUSTON, WORLDWIDE CEO, GREY GROUP
JOHN PATROULIS, WORLDWIDE CCO, GREY GROUP
BEN LERER, CEO, GROUP NINE MEDIA
MICHAEL KAUSHANSKY, PRESIDENT, HAVAS HELIA US
COLIN KINSELLA, CEO, HAVAS MEDIA NORTH AMERICA
TOM DUNLAP,
CHIEF CONTENT OFFICER, HECHO STUDIOS
KAREN KAPLAN, CHAIRMAN & CEO, HILL HOLLIDAY

BILL KOENIGSBERG, FOUNDER, PRESIDENT & CEO, HORIZON MEDIA
PETE STEIN, CEO, HUGE
JESSIE NAGEL,
CO-FOUNDER & SPECIAL AGENT, HYPE
KELLY BUSH NOVAK,
FOUNDER AND CEO, ID PR
MICHAEL ROTH, CHAIRMAN & CEO, THE INTERPUBLIC GROUP OF COMPANIES
GABRIELLA KAY,
CEO, INVINCIBLE UNICORN
JAIME ROBINSON, CCO, JOAN CREATIVE
LISA CLUNIE, CEO, JOAN CREATIVE
LAUREN SCHWARTZ, OWNER & EXECUTIVE PRODUCER, KABOOM PRODUCTIONS
HARRY KARGMAN, FOUNDER & CEO, KARGO
RICK WISE,
CEO, LIPPINCOTT
CHAD HICKEY, FOUNDER & CEO, LUCKY FORKS
ARI KUSCHNIR,
FOUNDER & MANAGING PARTNER, M SS N G P ECES
CORRIE HERMAN, CO-FOUNDER, MAD FISH DIGITAL
MICHAEL MASLANSKY,
CEO, MASLANSKY + PARTNERS
HARRIS DIAMOND,
CHAIRMAN & CEO, MCCANN WORLDGROUP
BILL KOLB, CHAIRMAN & CEO, COMMONWEALTH MCCANN; GLOBAL PRESIDENT, DIVERSIFIED AGENCIES, MCCANN WORLDGROUP
IDA REZVANI, PRESIDENT NY, MCGARRYBOWEN
MICHAEL KASSAN, CHAIRMAN & CEO, MEDIALINK
JOE ZAWADZKI, CEO, MEDIAMATH
GREG STUART,
GLOBAL CEO, MOBILE MARKETING ASSOCIATION
BENJAMIN PALMER, FOUNDING PARTNER, MODESTAR  
CHRIS WEIL,
CHAIRMAN & CEO, MOMENTUM WORLDWIDE
MOTHER IN THE U.S.
KATE MACNEVIN,
GLOBAL CEO, MRM//MCCANN
KELLY FREDRICKSON,
PRESIDENT, MULLENLOWE US
CHET GULLAND,
CO-FOUNDER, MYSELF + OTHERS
KENDRA SALVATORE, CO-FOUNDER, MYSELF + OTHERS
DAVID KENNY,
CEO & CHIEF DIVERSITY OFFICER, NIELSEN
BILL OBERLANDER,
CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR, OBERLAND
DREW TRAIN, CO-FOUNDER & PRESIDENT, OBERLAND
JOHN OSBORN,
CEO, OMD USA
JAY PENSKE,
CHAIRMAN & CEO, PENSKE MEDIA CORPORATION
GEOFF SCHILLER,
CRO, POPSUGAR
KONRAD FELDMAN,
CO-FOUNDER & CEO, QUANTCAST
MERYL DRAPER, CO-FOUNDER & CEO, QUIRK CREATIVE
TIFFANY ROLFE,
EVP & US CCO, R/GA
JONAH DISEND,
FOUNDER & CHAIRMAN, REDSCOUT
ERICK BROWNSTEIN,
PRESIDENT & CSO, SHAREABILITY
SALLY CAMPBELL,
FOUNDING PARTNER & CEO, SOMESUCH
DILLY GENT, FOUNDER, SON&HEIR
CHRIS GEBHARDT,
FOUNDER & CEO, STIR STRATEGY & STORY
STEPHEN A. MCNEELY, PARTNER, TANTARA CAPITAL PARTNERS, LLC 
ROBIN SHAPIRO, GLOBAL PRESIDENT, TBWA/WORLDHEALTH
JEFF GREEN,
FOUNDER, CHAIRMAN & CEO, THE TRADE DESK
JACK DORSEY,
CO-FOUNDER & CEO, TWITTER
ANNALEE GOULD, SVP STRATEGIC SALES, UNIFIED
GARY VAYNERCHUK,
CEO, VAYNERMEDIA
CLAIRE GRAVES,
EXECUTIVE DIRECTOR, THE WEBBY AWARDS
COLLEEN DECOURCY,
CO-PRESIDENT, WIEDEN+KENNEDY
TOM BLESSINGTON,
CO-PRESIDENT, WIEDEN+KENNEDY
TRACY WONG,
CHAIRMAN & EXECUTIVE CREATIVE DIRECTOR, WONGDOODY
MOHAN RAMASWAMY,
FOUNDING PARTNER, WORK & CO

Add your name to the list of media and marketing leaders pledging to answer the call on climate change.

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This pledge is being organized by the Potential Energy Coalition, in partnership with Advertising Week and The Ad Council. Founded by John Marshall of Lippincott, Potential Energy is a newly formed nonprofit comprised of leading marketing firms working to awaken the public to the climate crisis. Media and creative donations are being organized by the Potential Energy Coalition and The Ad Council.


In partnership with:

 
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